If a former customer of yours has a mortgage inquiry pulled, and his/her existing loan is serviced by GMFS LLC, you will be sent a notification email with their name and loan number. Your borrower will also receive an e-mail encouraging them to contact your company for their home financing needs. The letter includes the borrower’s legal prescreen and opt-out notice.

This program is effective immediately for our Level 1, 2 and 3 partners.

On the Rehab-Math for HomeStyle Loans flyer, we have included some hypothetical examples to illustrate how the math works with Rehab Financing. The Max Loan is based on the completed value with no cash out to the borrower. Equity gain or loss is driven by costs relative to completed appraised value.

Over-improving a home can result in additional out-of-pocket costs and/or a loss of equity.

Use the Fannie Mae Homestyle Maximum Mortgage Worksheet

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Effective Social Media for Business​

• Social media is about building relationships and long-term commitment
• Communicate WITH rather than AT your friends
• Communication should be brief, genuine, conversational and link to more details if applicable
• Let GMFS become the industry experts on topics- let followers know the people behind our logo
• Your #1 responsibility is to gain friends/followers
• Alleviate ANY possible negative publicity
• ALWAYS respond to your followers, especially if they message you! Facebook publicizes your response rate and a very responsive page is attractive to prospects. Facebook will not know that you’re responsive unless you’ve responded directly to the message.
• Invite your friends to like your Business page! Your posts will gain more exposure in front of the public and “friends of your friends” if you do so.
• How to Create and Upload Video to Social Media​

Social Media: Do’s and Don’ts

​Do	​Don’t
Be nice and care Give back Exhibit honesty and integrity Talk about your corporate culture Listen to what others are saying Educate and provide expertise Give entertaining comments or jokes Ask to share your content not your brand Use a professional head shot for your business branding	​Be a showoff Say anything you wouldn’t say to your mother Sell or pitch (e.g. “call me” or “order now”) Automate Get angry or lash out Spam your followers Be rude Ask people to like or share your brand- too forced Mix business content on personal sites  (e.g. you need both personal and separate business FB pages)